Agile Scrum Software Engineering

Scrum – Respond to deadweight

Are you still staring at those epics in every product backlog refinement session? Do you remember when do you add them? Do you still feel for them but other stories are taking higher priority? Please check, is that you wish or want? Trust me, they are not that important. They don’t carry the value that […]

Fintech

Apple’s Credit Card

Apple’s credit card — news is flooding as if it will change #fintech ecosystem. In my views, Apple is attempting to stop their leaking revenue, rejuvenate the existing wallet feature and give life to Apple Pay. So before even it should be considered a threat to existing general purpose credit card business it’s more of a strategy […]

Business Growth Marketing

Marketing Redefined?

Every business wants to get a glimpse of attention from their potential customers. Unfortunately, technology enables content creation faster and that floods the market. An innovative marketing idea can get criticized and copied almost instantaneously the moment it hits the market with the support of technology. Given all these challenges some of them are still […]

Team Building Thought Leadership

Failure okay, failing is BAD

I do shop regularly at a well-known supermarket nearby. It’s a quite busy shop and needs to plan well to minimize the ‘Q’ time. Off late, the business becomes gloomy. Not enough inventory, emptiness unfolded. Employees were started chit chatting and no care for the customers. While the out of stock shakes up the customer […]

Business Growth

Brand copycats (a) evildoers?

I am sure most of you could have been betrayed at least once by the brand copycats. do you remember last time when you were in hurry, rushed to buy that soft drink/snack/fashion brand, etc., just grabbing things based on the color, style, design, etc., of that product without paying much attention before’ buying it? […]

Sales

Sales pitch – Steve Jobs are selling

Now, we are flooded with Steve Jobs’ trademark pitch to the customers. Unfortunately, the copycats are frustrating to the core and chasing the customer to death. Today every product’s sales pitch starts with “you have so many problems and I have solution types”. Please don’t forget every other sales guy is attempting to do the […]

Business Growth startup

How to lose your Customer?

Recently, I have had a very interesting experience both on the same day. I went to a shop to buy a product. A decor item to home hence wanted to ensure it aligns and compliments to the other objects in the home. So, a huge amount of time spent on finalizing the product. At the […]