Mr.Customer is not looking at your product but you. “Customers are okay to give a chance to a product but the worry is about who is selling it. The question is to the sales(wo)man and to the business is that what brand are they representing it to?” There are plenty of products in the market […]
No idea is bad. Your scale to measure success matters. If you are so particular about the outcome then the reverse works better. Don’t choose an idea and try hard fitting into an outcome. Identify the expected outcomes and that gives you the action plan and that zero in an idea Some entrepreneurs and investors […]
Recently, I have had a very interesting experience both on the same day. I went to a shop to buy a product. A decor item to home hence wanted to ensure it aligns and compliments to the other objects in the home. So, a huge amount of time spent on finalizing the product. At the […]
After a long time, I went to a ‘particular’ restaurant in the city. It’s a chain of theme-based restaurants and they are (were) the pioneers of the concept-based restaurants. I find them good to have even a mobile app to ease the table booking process. Also, I didn’t miss to notice their hunger to get […]
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