Mr.Customer is not looking at your product but you. “Customers are okay to give a chance to a product but the worry is about who is selling it. The question is to the sales(wo)man and to the business is that what brand are they representing it to?” There are plenty of products in the market […]
No idea is bad. Your scale to measure success matters. If you are so particular about the outcome then the reverse works better. Don’t choose an idea and try hard fitting into an outcome. Identify the expected outcomes and that gives you the action plan and that zero in an idea Some entrepreneurs and investors […]