Apple’s credit card — news is flooding as if it will change #fintech ecosystem. In my views, Apple is attempting to stop their leaking revenue, rejuvenate the existing wallet feature and give life to Apple Pay. So before even it should be considered a threat to existing general purpose credit card business it’s more of a strategy to protect self. Off late Apple’s innovations attempts are not helping so improvisation is the fallback. 

Having that said I liked the security and usability aspects introduced that would definitely force other market players to adopt. 

Bottomline: the objective is to contain the revenue leak, improve sales and the #fintech threat is just a by-product. But I wish this to be treated as a threat to fintech. After all, the threat is a major source of innovation. Isn’t it?