Embedded insurance is a hot topic these days, and that’s a good thing. The concern is when it’s treated as just another coverage plan or as a marketing gimmick to sell old wine in new bottles (both are very costly isn’t it 😂 )

The truth is, customers don’t care what you call it. I’d be surprised if many people even know that the insurance world is abuzz about it.

1. Customers care about value
2. Feeling protected
3. The ease of claiming when needed

A successful insurance plan starts and ends with the insured in mind. Everyone else in between is important, but relatively easy to fit in once you’ve nailed the first part.

#embeddedinsurance #insurance #insurtech #strategy